You might think vanilla is a classic flavour whose popularity was never in question, and you wouldn’t be wrong; it’s a staple in many kitchens, particularly bakeries. But with the growing need for natural, non-artificial flavourings and ingredients, vanilla has risen to new heights.  

The nostalgia trend has also given vanilla a boost up the flavour charts, bringing back simpler, more traditional recipes and flavour pairings. From trifle to Victoria sponge cake and bread and butter pudding, the warming, comforting flavour of vanilla is top of the pops right now. And it couldn’t be simpler to achieve with the latest innovative vanilla products, including solid, grateable vanilla, Norohy Tadoka, and organic Madagascan vanilla bean paste, Vanifusion, as well as classic Bourbon vanilla extract, vanilla powder and premium quality vanilla beans.