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Trick, Treat & Trend: Halloween 2025

Posted: 08 Sep 2025

Halloween Blog – Keylink WP

Get Ready for a Spook-tacular Season: Halloween Trends, Treats & Tools for 2025!

Halloween falls on Friday this year, so you can bet this spooky season will be bigger, better, and creepier than ever! And with Brits spending over £775 million on themed foods during the Halloween period [Statista], there has never been a more thrilling time to stock up and stand out.

by Kiera Guinnane

04 September 2025

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A Frightfully Delicious Tradition

Food has always been at the heart of Halloween. From the Celtic festival of Samhain, where nuts, fruits and cakes were left out to appease wandering spirits, to the “soul cakes” of medieval England and the rise of American trick-or-treating, sweet creations have always played a starring role in the season’s celebrations.

Today, Halloween is one of the busiest times of year for chocolatiers and bakers. Whether you are filling moulds, pouring bars, piping cupcakes or stacking traybakes, it is the perfect moment to let your creativity run wild. Customers are no longer satisfied with just a handful of sweets. They are looking for memorable centrepieces, indulgent flavours and playful designs that turn their celebrations into unforgettable experiences.

Keep it simple with Mona Lisa‘s seasonal decorations, take a look at the 2025/26 brochure for a shot of inspiration!

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Trending: Colours That Scream Halloween

Nothing sets the mood for Halloween quite like colour. Whether you are creating dramatic chocolates or playful themed bakes, the right colour palette can transform your work from everyday indulgence into something truly spook-tacular. Customers eat with their eyes first, and bold seasonal shades are what grab their attention in shop windows and on social media.

This year, the colours to conjure with include:

  • Black – Dark, dramatic and essential for a spooky contrast

  • Orange – Instantly recognisable as the pumpkin shade of Halloween

  • Red – Perfect for gory splatters and fiery effects

  • Purple – Mysterious, magical and great for a witchy twist

  • Green – Vivid, slime-like and guaranteed to pop on displays

Coloured cocoa butters from Mona Lisa make it easy to spray, flick or swirl these shades across your chocolates, while edible decorations like Scaglietti and Vermicelli bring texture and sparkle to bakes.

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Wicked Flavour Experiments

Turn up the fright factor this Halloween with bold, unexpected flavours that surprise and delight your customers. The classics will always sell, but 2025 is the year to add a little mischief to your menus.

These flavour pairings are a great way to elevate your seasonal range, moving beyond “sweet” into something memorable and adventurous, hitting the “swicy” and “swavoury” trends.

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What’s Baking? Your Must-Have Halloween Bakes

Halloween is the perfect excuse to go big on fun, flavour and creativity. Customers love bakes that surprise and delight, whether that’s through striking colours, unexpected fillings or playful decorations.

Here are some essentials for 2025:

  • Doughnuts – Glazed, filled or sprinkled with spooky toppings.

  • Cookies – Filled with green “slime”-like sweet goodness (simply colour White Chocolatey Spread with green gel). 

  • Muffins – Packed with gooey, colourful fillings and eerie finishes.

  • Brownies – Drizzled with white chocolate webs, topped with sprinkles. 

  • Cupcakes – Swirled with bright buttercream and finished with decorations.

Try filling bakes with Colac Apple, Raisin & Cinnamon Sundae Topping for a warming autumnal centre, or go ghoulishly green with Keylink Essentials 15% Pistachio Spread. Both add flavour, texture and a touch of surprise that will keep customers coming back for more.

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Spellbinding Halloween Chocolate Moulds

No Halloween range is complete without chocolate moulds that capture the spirit of the season. From fun lollipops to dramatic 3D pumpkins, moulds let you shape chocolate into creations that are as eye-catching as they are delicious.

Some of our frightful favourites include:

With high-quality moulds from Chocolate World and Martellato, you can craft everything for your Halloween showstoppers. They are durable, easy to use and designed for consistent results, they are also the perfect tool to take your seasonal creations to the next level.

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Eye-Popping Chocolate Creations

When it comes to Halloween, looks matter just as much as taste. Customers want chocolates that stop them in their tracks, and Halloween transfer sheets are the fastest way to achieve that wow factor. Simply apply to your moulded pralines, bars or lollipops for an instant seasonal upgrade.

Some frightfully fun favourites of ours include:

Whether you go for creepy, cute or truly chilling, transfer sheets give you maximum impact with minimal effort.

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Packaging Your Halloween Goodies

Once your spooky bakes and chocolates are ready, the final step is to package them in style. Seasonal packaging not only protects your creations, it also helps them stand out on shelves and gives customers that instant “treat” feeling.

This year, we have got plenty of options to help you add that extra Halloween magic:

From bold bows to themed bags, the right packaging makes your Halloween goodies look as irresistible as they taste.

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With the right colours, flavours, moulds and packaging, you’ll be ready to turn Halloween 2025 into a season of treats your customers won’t forget. Stock up, get creative and let the spooky celebrations begin!

We love to see your creations, tag us on social media @keylinkltd with all your Halloween creations! 

Kiera is a Marketing Executive, a certified sweet tooth, proud dog owner to two beautiful pups, and all about clothes, handbags and make-up. 

Her favourite chocolate is Valrhona Opalys 33% White Chocolate.

Halloween 2025 Lands on a Friday this year! So...get ready for Bigger Thrills with Bold Colours, Fun Flavours, and Creative Tools to Make Your Range Shine!