According to research by Bridor, 95% of UK consumers reach for a croissant first when choosing a pastry, and 93% of croissant fans eat them at least once a week. 

The much-loved viennoiserie isn’t just a breakfast item anymore; in fact you’ll find consumers tucking into a huge variety of croissant-based treats at all times of the day in the UK. From cronuts, crookies and cruffins to the viral New York Roll and even flat croissants, there’s a laminated, yeast-leavened dough pastry out there for every snack opportunity. Even savoury fillings and croissant sandwiches are becoming more adventurous than the traditional ham and cheese combination. 

Butter croissants are still the top choice for Brits, but the second most popular flavour is chocolate (we approve!). There’s been an explosion of new and exciting flavour combinations over the last couple of years, spurred by social media users who are looking for snacks that deliver on both taste and appearance. Let’s take a look at five classic, bestselling flavours that will instantly elevate your pastry selection, and five trend-setting flavours to try as limited editions this year, creating a sense of urgency that will inspire your customers to try something new!